Maybe it’s time to see cleaning as less of a chore and more of a benefit to your wellbeing. The benefits of cleaning your home run deeper than lifting dirt off kitchen countertops and floors. According to a national survey conducted by Leger Marketing on behalf of Vileda, Canadians revealed a profound connection between their home, its cleanliness and their wellbeing. More than three quarters (77 per cent) agreed that when their homes were clean, it allowed them to better focus on their self-care. A significant majority of Canadians (81 per cent) said the overall cleanliness of their home was an indicator of how they were feeling. Whether washing dishes or sweeping the floors, 88 per cent of Canadians say they feel more in control of their lives when their home is clean.
Leger’s online survey of 1,560 Canadians was completed between April 27 to 30, 2018, using Leger’s online panel, LegerWeb. The margin of error for this study was plus or minus 2.5 per cent, 19 times out of 20. Leger’s online panel has approximately 400,000 members nationally and has a retention rate of 90 per cent.
For Canadians, home is more than a place to hang their hat. Eighty-four per cent of respondents felt their home was a reflection of who they are, while 67 per cent saw it as a sanctuary where they could shut out the outside world, unplug and relax.
“When life gets busy, I can easily become overwhelmed by everything that needs to be done around my home,” said lifestyle and DIY expert Denise Wild. “Tackling small cleaning tasks on a daily basis helps me stay on top of the mess. Cleaning gives me tangible results, so my spirits get an instant lift with each small job I accomplish.”
While 82 per cent of respondents felt cleaning gave them a sense of accomplishment, most Canadians still need a little coaxing when it comes to housework. Sixty-five per cent of respondents listened to their favourite music to get them in the mood, while 70 per cent of women were more likely to use music as a motivator.
And while music can change our mood, the act of cleaning can be used as a therapeutic tool as well. Almost half of the women surveyed agreed that cleaning was an outlet for negative emotions (48 per cent) – as compared to 38 per cent of men — while three-in-10 respondents said they found washing dishes therapeutic.
“Vileda understands the connection between a clean home and a positive impact on wellbeing,” said Patrizia Cacchione, marketing firector, Vileda Canada. “Cleaning can be a chore. We know that sometimes we need a little nudge to get started, so we designed our products to make the task at hand easier.”
Whether your daily cleaning to-do list includes wiping down countertops or picking up endless amounts of pet hair, a thorough clean can help to clear your mind and make it easier to focus on the more important things.